Selected work
Growth stories, measured in outcomes.
Each case study connects the client problem, strategic response, campaign assets and measurable result—without separating creative work from business context.

Higher Education · Full-Funnel · 2022–2025
Jessup University
$63M+ Influenced Revenue over 3 years. 33.8% YoY enrollment growth.
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Faith + Education · PR Campaign · Zero Budget
Black History Month
$2.3M earned media value. 218.7M impressions. 628 media placements. Zero paid budget.
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Faith Organization · Event Campaign · 2025
National Day of Prayer
$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days.
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Faith Organization · Merch Launch
Project Church Apparel
263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.
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Nonprofit · Sponsorship · Events
Center for Fathers & Families
$160K+ in sponsorships secured. Partnerships with SMUD, Coca-Cola, Sacramento Kings.
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Nonprofit · Brand Campaign
Architects of Hope
+38% fundraising revenue. 223.7% social engagement growth. Grants secured.
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Faith Event · Influencer Collaboration
Miles Minnick Campaign + Collab
49.1K reach. 95% venue capacity sold. 90% collab merch sold onsite. $0.25 CPC.
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Brand · Digital Marketing
Adkins Family Vineyards
31% website traffic increase. 26% lead generation growth. Full digital presence rebuild.
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Personal Brand · Speaking Engagements
Professor Erin Hill
10+ high-impact speaking engagements booked at NFPA, EDUCAUSE, and Baylor.
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Streetwear Brand · Zero Outside Funding
Gong Fu Company
Fully independent brand built with zero outside funding. 10+ sold-out drops. Organic growth only.
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Personal Brand · Revenue Growth
Jake Castro
Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.
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Founder’s Studio · Prior Experience
Mango Marketing Agency
Jesse’s own creative studio before UMEH — the proving ground where the Brand Impact Formula™ was forged. 13+ multi-industry launches in under 10 months. This is prior experience, not a client engagement.
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See where growth is breaking down.
The free Growth Assessment identifies the highest-leverage gap before a project scope is discussed.