Jake Castro

Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.

BrandStrategy + Identity

VoiceTone + Messaging

SystemGuidelines + Playbook

01 · Executive summary

Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.

UMEH Agency partnered with Jake Castro to build a personal brand and business growth strategy using the Brand Impact Formula™. The engagement focused on building a complete brand identity and growth infrastructure using the full system.

02 · Business challenge

The context behind the campaign.

The engagement focused on the conditions behind this outcome: Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.

03 · Strategic response

One coordinated growth response.

We connected brand architecture, revenue strategy, digital presence overhaul and measurement into one coordinated response.

Brand architectureSeparated and clarified studio identity from personal brand to serve different audience segments

Revenue strategyIdentified and prioritized highest-leverage service offerings and pricing structure

Digital presence overhaulRebuilt website, social presence, and content strategy to reflect premium positioning

View the campaign deck

04 · What we led

Strategy stayed connected to execution.

What we delivered

Brand architectureSeparated and clarified studio identity from personal brand to serve different audience segments

Revenue strategyIdentified and prioritized highest-leverage service offerings and pricing structure

Digital presence overhaulRebuilt website, social presence, and content strategy to reflect premium positioning

Lead generation systemBuilt inbound funnel combining content marketing, referral systems, and strategic partnerships

Performance trackingSet up attribution and reporting structure so future marketing investments are measurable

05 · Campaign assets

Three assets from the work.

06 · Measurable results

Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.

With the Brand Impact Formula™ in place, Jake had the strategic foundation to scale — a clear positioning, voice, and visual system. The brand strategy successfully separated his studio and product identities, giving each one a distinct audience, message, and growth path forward.

Agency next step

Build the system behind your next result.

Start with the free Growth Assessment, then use a Growth Blueprint Session to translate the diagnosis into priorities and defined success metrics.

Take the Free Growth Assessment Book a Growth Blueprint Session