$90K to $300K projected in 24 months after implementing Brand Impact Formula™. Brand strategy and identity development. 200–500% ROI.
UMEH Agency partnered with Jake Castro to build a personal brand and business growth strategy using the Brand Impact Formula™. Revenue was projected to triple from $90K to $300K within 24 months of implementing the full system.
Separated and clarified studio identity from personal brand to serve different audience segments
Identified and prioritized highest-ROI service offerings and pricing structure
Rebuilt website, social presence, and content strategy to reflect premium positioning
Built inbound funnel combining content marketing, referral systems, and strategic partnerships
Implemented attribution and reporting to measure ROI across all marketing channels
After implementing the Brand Impact Formula™, Jake’s revenue was projected to grow from $90K to $300K within 24 months — a 233% increase. Individual campaigns delivered 200–500% ROI. The brand strategy successfully separated his studio and product identities, allowing each to serve its target audience more effectively.
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