Project Church Apparel

263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.

263%Campaign ROI

48hrsSold Out

130%Engagement Growth

01 · Executive summary

263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.

UMEH Agency partnered with Project Church to launch their most successful merchandise line ever — from creative concept through production, marketing, and fulfillment. See the brand come to life — watch the launch video .

02 · Business challenge

The context behind the campaign.

The engagement focused on the conditions behind this outcome: 263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.

03 · Strategic response

One coordinated growth response.

We connected end-to-end creative direction, hype-cycle marketing, social-first launch strategy and measurement into one coordinated response.

End-to-end creative directionDesigned apparel line from concept to final production, aligning with church brand identity

Hype-cycle marketingBuilt pre-launch buzz through teaser content, countdown sequences, and exclusive early access

Social-first launch strategyDeployed launch campaign across Instagram, email, and in-person channels simultaneously

Watch the campaign film

04 · What we led

Strategy stayed connected to execution.

What we delivered

End-to-end creative directionDesigned apparel line from concept to final production, aligning with church brand identity

Hype-cycle marketingBuilt pre-launch buzz through teaser content, countdown sequences, and exclusive early access

Social-first launch strategyDeployed launch campaign across Instagram, email, and in-person channels simultaneously

Scarcity positioningUsed limited-edition drops to drive urgency and immediate conversion

Community activationLeveraged church community as brand ambassadors with user-generated content campaigns

05 · Campaign assets

Three assets from the work.

06 · Measurable results

263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.

The merch line sold out within 48 hours of launch, delivering a 263.64% ROI. Social engagement grew 130% during the campaign period. It became the most successful merchandise initiative in the organization’s history and established a template for future product launches.

Agency next step

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