Faith Organization · Product Launch
Project Church Apparel.
Sold Out In 48 Hours.
263.64%
ROI
48 hrs
Sell-through
130%
Social engagement growth
1
Launch playbook
The challenge + opportunity
Bring a New Apparel Line to Market.
UMEH Agency partnered with Project Church to launch a merchandise line from creative concept through production, marketing, and launch.
How we did it
What We Did.
- Designed the apparel line from concept through production around the church brand.
- Built pre-launch demand through teaser content, countdowns, and early access.
- Coordinated launch across Instagram, email, and in-person channels.
- Used limited-edition drops to create urgency.
- Activated the church community through user-generated content.
The result
The Results.
The line sold out within 48 hours and delivered a 263.64% ROI. Social engagement grew 130% during the campaign period, creating a template for future product launches.
Reported outcomes from this engagement. Where other factors contributed, the case study describes marketing’s contribution.
Your next move
Find Where to Focus First.
Answer 14 questions to get your Brand Impact Score, five area scores and a recommended starting priority.