Higher Education · Full-Funnel Growth
Jessup University.
Three Years Of Integrated Growth.
33.8%
YoY enrollment growth
246%
Yield-event attendance lift
236%
Social engagement lift
17
Students actualized from a campus conversion effort
The challenge + opportunity
Help More Students Choose Jessup.
UMEH Agency served as a senior growth partner across enrollment marketing, brand campaigns, event promotion, and full-funnel digital strategy for Jessup University.
How we did it
What We Did.
- Built integrated awareness, consideration, and conversion campaigns for undergraduate and graduate programs.
- Refreshed visual and messaging frameworks to strengthen competitive positioning.
- Designed and promoted yield events with targeted digital campaigns.
- Launched program-specific campaigns using organic content, email, and partnerships, including zero-paid-media launches.
- Delivered attribution-oriented reporting across channels.
The result
The Results.
Across the engagement, integrated enrollment, event and brand work supported 33.8% year-over-year enrollment growth, major yield-event attendance gains, stronger social engagement and measurable student conversion. Contribution language is used where isolated causal attribution is not available.
Reported outcomes from this engagement. Where other factors contributed, the case study describes marketing’s contribution.
Your next move
Find Where to Focus First.
Answer 14 questions to get your Brand Impact Score, five area scores and a recommended starting priority.