Jessup University

$63M+ Influenced Revenue over 3 years. 33.8% YoY enrollment growth.

33.8%YoY Enrollment

+246%Event Attendance

236%Engagement Lift

$63M+ Influenced RevenueOver three years

01 · Executive summary

$63M+ Influenced Revenue over 3 years. 33.8% YoY enrollment growth.

UMEH Agency served as the senior growth partner for Jessup University from 2022 to 2025, driving enrollment marketing, brand campaigns, event promotion, and full-funnel digital strategy across the institution. See the campaign in motion — watch the branded campaign film .

02 · Business challenge

The context behind the campaign.

When UMEH engaged in 2022, Jessup University needed a senior growth partner to take ownership of enrollment marketing, brand campaigns, event promotion, and full-funnel digital across the institution. That engagement set the baseline against which the 33.8% year-over-year enrollment growth and $63M+ Influenced Revenue were measured over the following three years.

03 · Strategic response

One coordinated growth response.

We connected full-funnel enrollment marketing, brand identity elevation, event-driven yield strategy and measurement into one coordinated response.

Full-funnel enrollment marketingBuilt integrated campaigns spanning awareness, consideration, and conversion for undergraduate and graduate programs

Brand identity elevationRefreshed visual and messaging frameworks to position Jessup competitively against larger institutions

Event-driven yield strategyDesigned and promoted yield events (campus visits, open houses, admitted student days) with targeted digital campaigns

Watch the campaign film View the campaign deck

04 · What we led

Strategy stayed connected to execution.

What we delivered

Full-funnel enrollment marketingBuilt integrated campaigns spanning awareness, consideration, and conversion for undergraduate and graduate programs

Brand identity elevationRefreshed visual and messaging frameworks to position Jessup competitively against larger institutions

Event-driven yield strategyDesigned and promoted yield events (campus visits, open houses, admitted student days) with targeted digital campaigns

Zero-budget campaign innovationLaunched program-specific campaigns using organic content, email sequences, and community partnerships with no paid media budget

Performance reportingDelivered monthly board-ready reports with attribution modeling across all channels

05 · Campaign assets

Three assets from the work.

06 · Measurable results

$63M+ Influenced Revenue over 3 years. 33.8% YoY enrollment growth.

Over a three-year engagement, UMEH-led campaigns were connected to $63M+ Influenced Revenue through enrollment marketing, event campaigns, and brand initiatives. Fall enrollment campaigns achieved 33.8% year-over-year growth. Event attendance increased 246% across yield events. Social media engagement lifted 236%. Zero-budget program launches outperformed paid competitors. The partnership established Jessup as the fastest-growing private university in its region during the engagement period.

Influenced revenue reflects enrollment, event, fundraising and earned-media value connected to UMEH-led campaigns; it is not presented as directly attributed revenue.

Agency next step

Build the system behind your next result.

Start with the free Growth Assessment, then use a Growth Blueprint Session to translate the diagnosis into priorities and defined success metrics.

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