$63M+ in influenced revenue over 3 years. 33.8% YoY enrollment growth.
UMEH Agency served as the senior growth partner for Jessup University from 2022 to 2025, driving enrollment marketing, brand campaigns, event promotion, and full-funnel digital strategy across the institution. See the campaign in motion — watch .
When UMEH engaged in 2022, Jessup University needed a senior growth partner to take ownership of enrollment marketing, brand campaigns, event promotion, and full-funnel digital across the institution. That engagement set the baseline against which the 33.8% year-over-year enrollment growth and $63M+ in influenced revenue were measured over the following three years.
Built integrated campaigns spanning awareness, consideration, and conversion for undergraduate and graduate programs
Refreshed visual and messaging frameworks to position Jessup competitively against larger institutions
Designed and promoted yield events (campus visits, open houses, admitted student days) with targeted digital campaigns
Launched program-specific campaigns using organic content, email sequences, and community partnerships with no paid media budget
Delivered monthly board-ready reports with attribution modeling across all channels
Over a three-year engagement, UMEH influenced $63M+ in university revenue through enrollment marketing, event campaigns, and brand initiatives. Fall enrollment campaigns achieved 33.8% year-over-year growth. Event attendance increased 246% across yield events. Social media engagement lifted 236%. Zero-budget program launches outperformed paid competitors. The partnership established Jessup as the fastest-growing private university in its region during the engagement period.
Start with a free assessment or book a strategy session. Either way, you'll know exactly where you stand.