National Day of Prayer
$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days.
$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days.
UMEH Agency partnered with the National Day of Prayer Sacramento to transform a local prayer gathering into the city’s largest faith-based event. With only $500 in ad spend, we deployed a multi-channel strategy spanning paid, email, organic, and grassroots channels to generate 1,200 leads in just 14 days. See the campaign in motion — watch the event highlight video .
The context behind the campaign.
Before this campaign, National Day of Prayer Sacramento was a local prayer gathering with a modest goal of 400 attendees and just $500 in advertising budget to work with — and a 14-day window to fill the room. That was the baseline every result below was measured against.
One coordinated growth response.
We connected multi-channel campaign strategy, audience-first targeting, rapid lead generation funnel and measurement into one coordinated response.
Strategy stayed connected to execution.
What we delivered
Three assets from the work.
$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days.
The campaign generated $140,010 in event revenue from just $500 in ad spend — a 280× ROI. Over 1,400 attendees showed up against an original goal of 400 (a 4× overdelivery). 1,200 qualified leads were captured in the 14-day campaign window. Cost per click came in at $0.18, and the event surpassed its annual attendance goal by 300%. The campaign established a replicable playbook now used for all subsequent NDP Sacramento events.
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