$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days.
UMEH Agency partnered with the National Day of Prayer Sacramento to transform a local prayer gathering into the city’s largest faith-based event. With only $500 in ad spend, we deployed a multi-channel strategy spanning paid, email, organic, and grassroots channels to generate 1,200 leads in just 14 days.
Integrated paid advertising ($500 budget), email marketing, social media, and grassroots outreach into a unified 14-day blitz
Built custom and lookalike audiences from existing church and faith community databases to maximize relevance
Designed landing pages and registration flows optimized for mobile, reducing friction to a single-tap RSVP
Equipped 20+ partner churches with branded assets and share-ready content to create organic word-of-mouth at scale
Monitored and adjusted ad creative, email sends, and social posts daily based on performance data
The campaign generated $140,010 in event revenue from just $500 in ad spend — a 280× ROI. Over 1,400 attendees showed up against an original goal of 400 (a 4× overdelivery). 1,200 qualified leads were captured in the 14-day campaign window. Cost per click came in at $0.18, and the event surpassed its annual attendance goal by 300%. The campaign established a replicable playbook now used for all subsequent NDP Sacramento events.
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