Faith Organization · Event Campaign
National Day of Prayer.
$500 Spend. $140,010 Event Revenue.
$140,010
Event revenue
1,400+
Attendees
1,200
Leads in 14 days
$500
Paid media spend
The challenge + opportunity
Reach the Community. Grow Attendance.
UMEH Agency partnered with National Day of Prayer Sacramento to transform a local prayer gathering into the city’s largest faith-based event. A 14-day integrated campaign combined paid, email, organic, and grassroots distribution.
How we did it
What We Did.
- Integrated paid advertising, email marketing, social media, and grassroots outreach into one 14-day campaign.
- Built custom and lookalike audiences from existing church and faith-community databases.
- Designed mobile-first registration flows that reduced RSVP friction.
- Equipped 20+ partner churches with branded, share-ready assets.
- Adjusted creative, email sends, and social distribution daily using performance data.
The result
The Results.
The campaign generated $140,010 in event revenue from $500 in ad spend. More than 1,400 people attended against an original goal of 400, and 1,200 leads were captured in the campaign window. The work became a repeatable event-growth playbook.
Reported outcomes from this engagement. Where other factors contributed, the case study describes marketing’s contribution.
Your next move
Find Where to Focus First.
Answer 14 questions to get your Brand Impact Score, five area scores and a recommended starting priority.