Miles Minnick Campaign + Collab
49.1K reach. 95% venue capacity sold. 90% collab merch sold onsite. $0.25 CPC.
49.1K reach. 95% venue capacity sold. 90% collab merch sold onsite. $0.25 CPC.
UMEH Agency designed and executed a collaborative campaign between Jessup University and artist Miles Minnick, combining event promotion with a limited-edition merchandise collaboration. See the night in motion — watch the concert campaign video .
The context behind the campaign.
The starting point was an untested pairing: a Jessup University event combined with a limited-edition merchandise collaboration with artist Miles Minnick. There was no established playbook for fusing a faith event with an influencer collab — the campaign had to fill the venue and sell through the merch run on the night.
One coordinated growth response.
We connected influencer collaboration framework, limited-edition merch strategy, multi-platform promotion and measurement into one coordinated response.
Strategy stayed connected to execution.
What we delivered
Three assets from the work.
49.1K reach. 95% venue capacity sold. 90% collab merch sold onsite. $0.25 CPC.
The campaign reached 49.1K people and filled the venue to 95% capacity. 90% of the limited-edition collaboration merchandise sold onsite. Cost per click came in at $0.25. The event model has been replicated for subsequent university-artist collaborations.
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