Selected work

Real Results. No Fluff.

A selected view of work across faith organizations, higher education, nonprofits, campaigns and growth-stage brands. Claims are presented as contribution, not automatic causal attribution.

National Day of Prayer Sacramento campaign
Faith Organization · Event Campaign · 2025

National Day of Prayer

$500 in ad spend produced $140,010 in event revenue. 1,400+ attendees against a goal of 400. 1,200 leads generated in 14 days across paid, email, organic, and grassroots channels.

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William Jessup University enrollment marketing work
Higher Education · Full-Funnel · 2022–2025

William Jessup University

33.8% YoY enrollment growth. Zero-budget program launches that outperformed paid competitors. Event attendance increases across every yield event.

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Black History Month public relations campaign
PR Campaign · Zero Budget

Black History Month

$2.3M earned media value · 218.7M impressions, 628 media placements across local and national outlets. Zero paid budget.

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Architects of Hope nonprofit brand and fundraising campaign
Nonprofit · Brand Campaign

Architects of Hope

223.7% social engagement increase · 38% fundraising revenue growth. Grants secured through elevated media presence.

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Project Church Apparel merchandise launch
Faith Org · Merch Launch

Project Church

263.64% ROI · Sold out in 48 hours. 130% growth in social engagement. Most successful merch line in org history.

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Jake Castro brand strategy and identity work
Personal Brand · Brand Strategy

Jake Castro

Brand strategy and identity work clarified the distinction between the studio and personal brand. The planned campaign did not fully launch, so no campaign or revenue result is claimed.

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