$100M+ in influenced revenue over 3 years. 33.8% YoY enrollment growth.
UMEH Agency served as the senior growth partner for William Jessup University from 2022 to 2025, driving enrollment marketing, brand campaigns, event promotion, and full-funnel digital strategy across the institution.
Built integrated campaigns spanning awareness, consideration, and conversion for undergraduate and graduate programs
Refreshed visual and messaging frameworks to position Jessup competitively against larger institutions
Designed and promoted yield events (campus visits, open houses, admitted student days) with targeted digital campaigns
Launched program-specific campaigns using organic content, email sequences, and community partnerships with no paid media budget
Delivered monthly board-ready reports with attribution modeling across all channels
Over a three-year engagement, UMEH influenced $100M+ in university revenue through enrollment marketing, event campaigns, and brand initiatives. Fall enrollment campaigns achieved 33.8% year-over-year growth. Event attendance increased 246% across yield events. Social media engagement lifted 236%. Zero-budget program launches outperformed paid competitors. The partnership established Jessup as the fastest-growing private university in its region during the engagement period.
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