263.64% ROI. Sold out in 48 hours. 130% growth in social engagement.
UMEH Agency partnered with Project Church to launch their most successful merchandise line ever — from creative concept through production, marketing, and fulfillment.
Designed apparel line from concept to final production, aligning with church brand identity
Built pre-launch buzz through teaser content, countdown sequences, and exclusive early access
Deployed launch campaign across Instagram, email, and in-person channels simultaneously
Used limited-edition drops to drive urgency and immediate conversion
Leveraged church community as brand ambassadors with user-generated content campaigns
The merch line sold out within 48 hours of launch, delivering a 263.64% ROI. Social engagement grew 130% during the campaign period. It became the most successful merchandise initiative in the organization’s history and established a template for future product launches.
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