49.1K reach. 95% venue capacity sold. 90% collab merch sold onsite. $0.25 CPC.
UMEH Agency designed and executed a collaborative campaign between Jessup University and artist Miles Minnick, combining event promotion with a limited-edition merchandise collaboration. See the night in motion — watch .
The starting point was an untested pairing: a Jessup University event combined with a limited-edition merchandise collaboration with artist Miles Minnick. There was no established playbook for fusing a faith event with an influencer collab — the campaign had to fill the venue and sell through the merch run on the night.
Structured partnership between university and artist to maximize mutual audience reach
Designed exclusive collab merchandise to drive event attendance and onsite revenue
Deployed campaign across Instagram, email, paid social, and campus channels
Used scarcity and countdown mechanics to drive early ticket purchases
Planned merch display and purchase flow to maximize conversion at the event
The campaign reached 49.1K people and filled the venue to 95% capacity. 90% of the limited-edition collaboration merchandise sold onsite. Cost per click came in at $0.25. The event model has been replicated for subsequent university-artist collaborations.
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