Brand strategy and identity development using the Brand Impact Formula™ — positioning, voice, and visual system built to separate studio and product identities.
UMEH Agency partnered with Jake Castro to build a personal brand and business growth strategy using the Brand Impact Formula™. The engagement focused on building a complete brand identity and growth infrastructure using the full system.
Separated and clarified studio identity from personal brand to serve different audience segments
Identified and prioritized highest-leverage service offerings and pricing structure
Rebuilt website, social presence, and content strategy to reflect premium positioning
Built inbound funnel combining content marketing, referral systems, and strategic partnerships
Set up attribution and reporting structure so future marketing investments are measurable
With the Brand Impact Formula™ in place, Jake had the strategic foundation to scale — a clear positioning, voice, and visual system. The brand strategy successfully separated his studio and product identities, giving each one a distinct audience, message, and growth path forward.
Start with a free assessment or book a strategy session. Either way, you'll know exactly where you stand.