Brand Impact Brief™ Assessment

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Tell us about you so we can personalize your Brand Impact Brief™.

First Name *

Last Name *

Email Address *

Business / Organization Name *

Phone Number (optional)

Annual Revenue Range *

Team Size *

What's your #1 growth challenge right now? *

Question 01 / 14 — Brand Foundation

When someone asks what you do, can you explain it in one sentence that makes them actually get it — or do you end up listing everything?

One clear sentence — people immediately understand what we do

We have clarity internally, but it takes a couple sentences

We struggle to explain it consistently — it varies by person

We're still figuring out exactly what we do and who it's for

Question 02 / 14 — Brand Foundation

Does your visual identity (logo, colors, fonts) actually reflect who you are — or does it look like everyone else in your space?

Distinctive and immediately recognizable — people know it's us

People recognize us but we're not particularly memorable

It exists but doesn't really stand out or matter much

We haven't developed a cohesive look — it's pretty generic

Question 03 / 14 — Brand Foundation

Can you tell the real story of why you exist — the mission that actually drives you — or is it something you wrote to sound professional?

Our story is genuine and connects emotionally every time

We have a purpose story that's mostly authentic

We have a mission statement but it feels generic

We haven't articulated why we exist beyond making money

Question 04 / 14 — Influence & Visibility

Are people actually hearing from you regularly — or do they only find you when they're desperately searching for help?

We consistently show up where our people are — they expect us

We're visible in a few places — people know how to find us

We post sometimes but it's sporadic — people forget about us

We're basically invisible until someone specifically looks us up

Question 05 / 14 — Influence & Visibility

When people in your world think of your type of solution, does your name come up — or are you still fighting to be seen as an expert?

We're the go-to — people refer to us as the authority

We're recognized as competent — some people know us

A few people know we're good but we're not top-of-mind

We're not known as an authority — we prove ourselves every time

Question 06 / 14 — Influence & Visibility

Are you actively getting featured, quoted, or written about — or is your credibility mostly just your own opinion?

We regularly appear in media, podcasts, or trusted platforms

We've been featured a few times — some third-party credibility

One or two credibility markers — mostly we talk about ourselves

No external credibility built — it's just us saying we're good

Question 07 / 14 — Funnel & Revenue

Do interested people naturally flow toward you — or are you constantly grinding to find someone new to talk to?

We have a system generating consistent leads — funnel keeps moving

We get leads regularly but sometimes have dry spells

Always scrappy about finding clients — it's feast or famine

No real lead system — everything is one-off and unpredictable

Question 08 / 14 — Funnel & Revenue

When someone is interested in what you offer, do they easily see why they should work with you — or does every sale feel like convincing?

Most interested prospects become clients — it's a natural fit

Decent close rate — we win more often than not

We lose plenty of deals that seemed promising

People seem interested but rarely buy — we can't figure out why

Question 09 / 14 — Funnel & Revenue

Can you actually point to which marketing efforts bring in revenue — or are you guessing what's driving your sales?

We track what works — we know which efforts bring revenue

We have a sense of what's working but could be more precise

We track some things but can't connect effort to results

No idea what's driving our sales — it's all unclear

Question 10 / 14 — Execution Capacity

Do you have a clear marketing strategy that guides what you do — or are you jumping at every opportunity that looks interesting?

Clear strategy — we stick to the plan, no shiny objects

We have a strategy we follow most of the time

Loose plan that frequently changes based on new ideas

No real strategy — we do whatever seems urgent

Question 11 / 14 — Execution Capacity

Do you actually have the people or budget to execute your vision — or are you constantly hamstrung by not enough resources?

Resourced well enough to execute without constant stress

Enough to get the main things done, with some gaps

Always stretched thin — too much with too little

Can't execute anything ambitious — resources are too limited

Question 12 / 14 — Execution Capacity

When you decide to do something marketing-wise, can you actually get it done quickly — or does it take forever to ship?

We move fast — from idea to execution is quick

We execute at decent speed — could be faster

Slower than we'd like — things take longer than planned

Really slow — good ideas die in our process

Question 13 / 14 — Mission Alignment

Does your marketing actually reflect what you believe — or have you compromised your values to look more professional or commercial?

Completely aligned with our values — it's authentically us

Mostly reflects who we are, with small compromises

We've softened our message to appeal to more people

Our marketing doesn't match our actual values anymore

Question 14 / 14 — Mission Alignment

Are you marketing to people who actually need and value what you do — or are you trying to convince people who don't really fit?

We reach exactly our people — they get it and want what we offer

Mostly reaching the right people — decent fit overall

Some right-fit people but we also market to anyone who'll listen

Trying to sell to everyone — our message doesn't resonate

What's Your Real Growth Potential?