Maintained revenue streams through COVID restrictions via creative event redesign.
When COVID-19 shut down in-person retail events, UMEH Agency helped Fleet Feet Sacramento pivot their entire event strategy to a digital-first model that maintained revenue and community engagement.
Redesigned in-person running events into virtual and hybrid formats within weeks of shutdown
Built online registration, tracking, and community features to replicate the in-person experience
Maintained active engagement through social challenges, virtual meetups, and digital content
Restructured sponsorship and entry fee models for the virtual format
Kept Fleet Feet’s community-first brand identity intact through the transition
Fleet Feet Sacramento maintained its revenue streams and community engagement throughout COVID restrictions. The digital event model attracted participants beyond the local area. The pivot strategy became a template for other Fleet Feet locations nationwide.
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