OVERVIEW.
Project Description:
Sacramento music artist Jeaux needed a clear, compelling brand strategy that could elevate both his live shows and digital presence. As his creative and marketing team, we directed content development, campaign strategy, and event marketing across multiple releases. The goal was to grow his fanbase, drive ticket sales, and solidify his identity as an authentic, emerging artist in an increasingly competitive local music scene.
Challenges & Approach:
Breaking through as an independent artist requires more than just good music—it demands storytelling, consistent branding, and a marketing strategy that creates real connection with fans while driving measurable results.
Our approach combined creative direction with tactical rollout planning:
Authentic Brand Storytelling: Worked closely with Jeaux to clarify his artistic voice and craft messaging that highlighted his unique perspective and musical identity.
Integrated Campaign Strategy: Built cohesive campaigns around music drops, live events, and social content, ensuring every release felt like an event and maximized momentum.
Event Marketing: Created targeted promotions, local partnerships, and engaging visuals to drive ticket sales and ensure strong attendance for live shows.
Social Media Direction: Developed content plans that prioritized consistent engagement, behind-the-scenes storytelling, and shareable moments to grow his digital following.
Creative Visuals: Led art direction for photos, videos, and promo materials to maintain a professional, recognizable brand aesthetic across all channels.
This approach ensured Jeaux wasn’t just releasing music, but building a loyal audience invested in his story and success.
The result:
Multiple sold-out local show venues, expanding Jeaux’s live performance reputation
Increased digital following and sustained social engagement through consistent, authentic content
Strengthened brand identity as an emerging, credible artist in Sacramento’s music scene
Created a repeatable, strategic framework for future music releases and events
