OVERVIEW.
Project Description:
Jake Castro Leather is a premium artisan leather brand rooted in craftsmanship and culture. We were brought in to reposition Jake's side hustle into a scalable, revenue-generating business through a full brand transformation—strategically aligning his identity with premium market demand and digital commerce.
Challenges & Approach:
Despite producing world-class handmade leather goods, Jake's brand was digitally invisible and underpriced. His brand infrastructure? Nearly invisible. We built a full transformation roadmap using our Brand Impact Formula™:
Our strategy focused on business repositioning and demand creation:
Brand Strategy Blueprint: We clarified Jake's unique value—Chicago-trained artist meets California craftsman—and translated it into a visual identity and brand story
Pricing Strategy: Repositioned the product line to match artisan quality and luxury pricing psychology
Digital Infrastructure: Redesigned website, added Shopify, rebuilt Instagram strategy, and launched lead-gen email systems
Performance Strategy: Implemented SEO, social ad structure, and customer retention flows
Scalability Plan: Built a roadmap to take monthly revenue from $7–8K to $25K+ over 18 months
The result:
Repositioned brand for premium pricing and audience alignment
Developed brand strategy, system, and visual identity aligned with luxury standards
Projected revenue growth from $90K/year → $300K/year with 200–500% ROI in 24 months
A new creative direction and content plan focused on behind-the-scenes storytelling and luxury products made in America.
Full e-commerce foundation built (Shopify + Instagram + email marketing + SEO)
