OVERVIEW.
Project Description:
Dr. Erin Hill, a tenured professor and VP of Strategic Innovation, partnered with UMEH Agency to build a personal brand rooted in thought leadership at the intersection of faith and AI. Our goal was to craft her presence into a dynamic, mission-aligned digital platform—elevating her voice across academia, business, and technology.
Challenges & Approach:
Erin had the credentials, impact, and leadership track record—but lacked a cohesive digital brand. We deployed a six-month roadmap to build her positioning as a faith-driven AI thought leader:
Positioning: Defined her value as "AI, Law & Faith Integration Leader"
Profile: Optimized LinkedIn visuals, summary, and skills
Content: Built a 4-pillar strategy: AI, innovation, purpose-driven leadership, interdisciplinary integration
Engagement: Launched weekly calendar, engagement routines, and panel appearances
Platform: Developed metrics tracking, SMART goals, and supported website build
The result:
10+ high-impact speaking engagements booked (NFPA, EDUCAUSE, Baylor)
223% increase in social engagement within 90 days
500+ new targeted LinkedIn connections in under 6 months
AI + faith storytelling formats introduced into whitepapers and articles
Positioned for "LinkedIn Top Voice" nomination in 2026
