OVERVIEW.
Project Description:
As Marketing Manager for the Center for Fathers and Families in Sacramento, I was brought in to transform a modest, under-resourced marketing program into a dynamic, revenue-generating operation. My mission was clear: drive sustainable growth in fundraising, deepen engagement across 19 community locations, and secure critical corporate partnerships to strengthen the Center’s mission of empowering fathers and families.
Challenges & Approach:
Nonprofits often face the dual challenge of limited budgets and ambitious goals. The Center needed to increase donor revenue, modernize its marketing systems, and prove its value to high-profile corporate sponsors—all while serving a diverse set of local communities with unique needs.
My approach centered on building a scalable, data-driven marketing infrastructure:
Digital-first Fundraising: I developed compelling online and email campaigns with persuasive storytelling, donor segmentation, and strong calls to action, converting digital audiences into loyal supporters.
CRM & Marketing Automation: I implemented new systems to streamline donor management and nurture repeat giving, improving retention and lifetime value.
Local SEO & Content Strategy: To engage families across 19 locations, I launched tailored local marketing plans, boosted SEO rankings, and produced shareable content that amplified the Center’s impact.
Paid Social Advertising: I executed cost-effective paid social campaigns to rapidly grow visibility and engagement, targeting supporters most likely to act.
Corporate Partnerships: I personally cultivated relationships with major regional players like SMUD, Coca-Cola, and the Sacramento Kings, presenting the Center as an ideal community partner.
Data-Driven Attribution: I built attribution models to track every dollar’s impact, optimize budget allocations, and demonstrate ROI to leadership and sponsors.
This approach combined creative storytelling, rigorous analysis, and strategic relationship-building to drive both short-term wins and long-term sustainability.
The result:
Secured $60K+ in online and email-driven donations with a lean budget
Delivered $100K+ in sponsorship value through partnerships with SMUD, Coca-Cola, and Sacramento Kings
Increased website traffic by 73% through SEO and content marketing
Boosted social media engagement by 182% via paid and organic campaigns
Achieved 40% brand engagement growth across 19 locations with hyper-local strategies
Improved donor retention by 32% through CRM automation and segmentation
Built a sustainable marketing foundation with proven ROI to support ongoing fundraising goals
