OVERVIEW.
Project Description:
Adkins Family Vineyards sought to modernize their digital presence while staying true to their heritage-driven brand story. As their lead strategists and creative director, we oversaw the redesign of two websites and developed an integrated content and paid media strategy to expand their audience. The goal was to increase reach, revenue, and engagement while preserving the authenticity and legacy that set their vineyard apart.
Challenges & Approach:
The challenge was to bridge the rich tradition of a family-owned vineyard with the expectations of modern digital audiences. We needed to grow awareness and lead generation without losing the sense of place and authenticity that their customers valued.
Our approach focused on marrying classic storytelling with digital best practices:
Website Redesign: Led the overhaul of two separate sites to deliver a premium, user-friendly experience that showcased their heritage, wine portfolio, and event offerings.
Content-First Strategy: Built a monthly blogging program focused on vineyard history, winemaking processes, and seasonal updates to educate, entertain, and improve SEO.
Social Storytelling: Crafted engaging, visually rich social content that shared behind-the-scenes glimpses of vineyard life and events, deepening emotional connection with new and existing audiences.
Targeted Paid Media: Launched targeted ad campaigns to reach high-value audiences, promote events, and drive traffic to the new websites.
Brand Integrity: Ensured all messaging and visuals reinforced the vineyard’s family-owned legacy and commitment to quality, maintaining authenticity while expanding reach.
This balanced approach allowed Adkins Family Vineyards to honor their roots while attracting and converting modern, digital-savvy customers.
The result:
31% increase in website traffic through content and paid media strategies
26% growth in lead generation for tastings, events, and wine sales
Stronger brand engagement and connection with new, broader audiences
Successfully preserved and elevated the vineyard’s heritage-driven story in a modern digital context
