@font-face {
  font-family: 'Anton';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/fonts/anton-400-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Anton';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/fonts/anton-400-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Barlow Condensed';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/fonts/barlow-condensed-500-latin-ext.woff2) format('woff2');
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  font-family: 'Barlow Condensed';
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  font-display: swap;
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}
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  font-family: 'Barlow Condensed';
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  font-display: swap;
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}
@font-face {
  font-family: 'Barlow Condensed';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/fonts/barlow-condensed-600-latin.woff2) format('woff2');
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}
@font-face {
  font-family: 'Barlow Condensed';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/fonts/barlow-condensed-700-latin-ext.woff2) format('woff2');
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  font-family: 'Barlow Condensed';
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  font-display: swap;
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@font-face {
  font-family: 'Inter';
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  font-display: swap;
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}
@font-face {
  font-family: 'Inter';
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  font-weight: 400;
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}
@font-face {
  font-family: 'Inter';
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  font-display: swap;
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}
@font-face {
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}
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  font-family: 'Inter';
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}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/fonts/inter-600-latin.woff2) format('woff2');
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}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/fonts/inter-700-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/fonts/inter-700-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
:root{--ink:#0B0B0B;--green:#416E50;--forest:#0B0B0B;--cream:#F5F4F0;--sage:#EBE9E3;--stone:#C9C7C0;--body:#464741;--dark:#252724;--highlight:#C8D8C9;--soft-highlight:#E1E9DF;--max:1200px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--cream);color:var(--ink);font-family:Inter,sans-serif;line-height:1.65;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}button,input,select,textarea{font:inherit}button,a{touch-action:manipulation}.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;background:var(--ink);color:white;padding:10px;z-index:999}
.site-header{position:sticky;top:0;z-index:40;display:flex;align-items:center;justify-content:space-between;padding:14px max(20px,calc((100vw - var(--max))/2));background:rgba(245,244,240,.96);backdrop-filter:blur(12px);border-bottom:1px solid var(--stone)}.wordmark{font:32px/1 Anton,sans-serif;letter-spacing:.05em}.wordmark span{color:var(--green)}.site-nav{display:flex;align-items:center;gap:24px;font:500 10px/1 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.11em}.site-nav a:not(.btn):hover{color:var(--green)}.menu-btn{display:none;border:0;background:none;font:500 11px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.1em}.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:14px 22px;border:1px solid var(--green);border-radius:8px;background:var(--green);color:white;font:500 11px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.1em;cursor:pointer}.btn:hover{filter:brightness(.94);transform:translateY(-1px)}.btn-light{background:var(--cream);color:var(--green);border-color:var(--cream)}.btn-ghost{background:transparent;color:var(--ink);border-color:var(--stone)}.btn-small{min-height:42px;padding:11px 16px;font-size:10px}
.wrap{width:min(var(--max),calc(100% - 40px));margin-inline:auto}.section{padding:96px 0;border-bottom:1px solid var(--stone)}.section-tight{padding:64px 0}.section-dark{background:var(--forest);color:var(--cream)}.section-sage{background:var(--sage)}.eyebrow{font:500 12px/1.3 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.2em;color:var(--green);margin-bottom:20px}.section-dark .eyebrow{color:#C8D8C9}.display{font:clamp(60px,9vw,124px)/.88 Anton,sans-serif;letter-spacing:.01em;margin:0}.display em,.headline em{font-style:normal;color:var(--green)}.headline{font:clamp(42px,6vw,80px)/.94 Anton,sans-serif;margin:0}.deck{font-size:17px;color:var(--body);max-width:680px;line-height:1.75}.section-dark .deck{color:#D8D9D2}.hero{min-height:78vh;display:grid;align-items:center;padding:96px 0 72px}.hero-grid{display:grid;grid-template-columns:1.5fr .7fr;gap:56px;align-items:end}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}.stat-stack{border-left:1px solid var(--stone)}.stat{padding:26px 30px;border-bottom:1px solid var(--stone)}.stat:last-child{border-bottom:0}.stat-num{font:58px/1 Anton,sans-serif;color:var(--green)}.stat-label{font:12px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.13em;color:var(--body);margin-top:6px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.card{background:var(--cream);padding:34px}.section-sage .card{background:var(--sage)}.card h3{font:34px/1 Anton,sans-serif;margin:0 0 14px}.card p{color:var(--body);margin:0}.kicker{font:500 12px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.14em;color:var(--green);margin-bottom:12px}.proof-result{font-size:14px;color:var(--body)}.proof-result strong{color:var(--ink)}.case-title{font:36px/1 Anton,sans-serif;margin:0 0 14px}.pillars{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.pillar{padding:30px;background:var(--cream)}.pillar-letter{font:66px/1 Anton,sans-serif;color:var(--green)}.pillar-name{font:500 12px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.13em;margin:8px 0 12px}.pillar p{font-size:13px;color:var(--body)}
.steps{counter-reset:step;display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.step{background:var(--cream);padding:36px}.step:before{counter-increment:step;content:'0' counter(step);font:40px/1 Anton,sans-serif;color:var(--green)}.step h3{font:32px/1 Anton,sans-serif;margin:18px 0 12px}.step p{color:var(--body)}
.page-hero{padding:120px 0 72px;border-bottom:1px solid var(--stone)}.page-hero .deck{margin-top:24px}.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}.callout{padding:28px;border-left:4px solid var(--green);background:var(--sage)}.list-clean{list-style:none;padding:0;margin:0}.list-clean li{padding:18px 0;border-bottom:1px solid var(--stone)}.list-clean strong{display:block;margin-bottom:4px}
form{display:grid;gap:16px}.field{display:grid;gap:7px}.field label{font:500 10px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.11em;color:var(--dark)}.field input,.field select,.field textarea{width:100%;border:1.5px solid var(--stone);background:white;border-radius:8px;padding:14px 15px;color:var(--ink);outline:none}.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--green);box-shadow:0 0 0 3px rgba(65,110,80,.10)}.field textarea{min-height:120px;resize:vertical}.field-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}.fine{font-size:12px;color:var(--body)}.checkbox{display:flex;gap:10px;align-items:flex-start;font-size:13px;color:var(--body)}.checkbox input{margin-top:4px}
footer{display:grid;grid-template-columns:2fr 1fr 1fr;gap:48px;padding:64px max(20px,calc((100vw - var(--max))/2)) 28px;border-top:1px solid var(--stone)}footer>div{display:flex;flex-direction:column;gap:10px}footer a:not(.wordmark){font-size:13px;color:var(--body)}.footer-tag{font:12px 'Barlow Condensed',sans-serif;letter-spacing:.12em;color:var(--body)}.footer-bottom{grid-column:1/-1;padding-top:24px;border-top:1px solid var(--stone);font:12px 'Barlow Condensed',sans-serif;color:var(--body)}
/* assessment */
.assessment-shell{min-height:calc(100vh - 72px);padding:60px 0 96px;background:var(--sage)}.assessment-card{width:min(760px,calc(100% - 32px));margin:auto;background:var(--cream);border:1px solid var(--stone);border-radius:16px;overflow:hidden;box-shadow:0 24px 80px rgba(11,11,11,.08)}.assessment-head{padding:30px 36px 0}.progress{height:4px;background:#DAD8D1;border-radius:99px;overflow:hidden}.progress>div{height:100%;width:0;background:var(--green);transition:width .25s ease}.assessment-body{padding:38px 36px 42px}.assessment-body h1,.assessment-body h2{font:clamp(40px,7vw,62px)/.95 Anton,sans-serif;margin:0 0 16px}.assessment-copy{color:var(--body);margin:0 0 28px}.question-meta{font:500 10px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.16em;color:var(--green);margin-bottom:16px}.question-text{font-size:22px;font-weight:600;line-height:1.45;margin-bottom:24px}.options{display:grid;gap:10px}.option{display:flex;gap:14px;align-items:flex-start;width:100%;text-align:left;padding:16px;border:1.5px solid var(--stone);background:white;border-radius:9px;cursor:pointer;color:var(--ink)}.option:hover,.option.selected{border-color:var(--green);background:#E1E9DF}.dot{width:20px;height:20px;border-radius:50%;border:2px solid var(--stone);flex:0 0 20px;margin-top:1px}.option.selected .dot{border:6px solid var(--green)}.assessment-nav{display:flex;justify-content:space-between;gap:12px;margin-top:28px}.assessment-nav .btn[disabled]{opacity:.4;cursor:not-allowed;transform:none}.score-hero{text-align:center;padding:12px 0 28px}.score-num{font:100px/1 Anton,sans-serif;color:var(--green)}.score-tier{font:500 10px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.16em;color:var(--body)}.pillar-results{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:24px 0}.result-card{border:1px solid var(--stone);border-radius:9px;padding:16px;background:white}.result-card.primary{border:2px solid var(--green);background:#E1E9DF}.result-name{font:500 12px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.1em;color:var(--green)}.result-pct{font:36px/1 Anton,sans-serif;margin-top:6px}.result-note{font-size:12px;color:var(--body)}.personalize-box{margin-top:24px;padding:28px;background:var(--forest);color:white;border-radius:12px}.personalize-box h3{font:38px/1 Anton,sans-serif;margin:0 0 10px}.personalize-box p{color:#D8D9D2}.inline-note{padding:14px 16px;background:#E1E9DF;border-left:3px solid var(--green);font-size:13px;color:var(--dark);margin-bottom:18px}.brief-section{padding:26px 0;border-bottom:1px solid var(--stone)}.brief-section:last-child{border-bottom:0}.brief-section h3{font:34px/1 Anton,sans-serif;margin:0 0 12px}.actions{display:grid;gap:12px}.action{padding:18px;border:1px solid var(--stone);border-left:4px solid var(--green);border-radius:8px;background:white}.action strong{display:block;margin-bottom:5px}.fit{padding:24px;border-radius:10px;background:var(--forest);color:white}.fit p{color:#D8D9D2}.staging-badge{display:inline-flex;padding:6px 9px;border:1px solid var(--stone);border-radius:999px;font:500 12px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.12em;color:var(--body)}
@media(max-width:900px){.site-nav{display:none;position:absolute;top:64px;left:0;right:0;padding:20px;background:var(--cream);border-bottom:1px solid var(--stone);flex-direction:column;align-items:stretch}.site-nav.open{display:flex}.menu-btn{display:block}.hero-grid,.split{grid-template-columns:1fr}.stat-stack{border-left:0;border-top:1px solid var(--stone);display:grid;grid-template-columns:repeat(3,1fr)}.pillars{grid-template-columns:1fr 1fr}.grid-3,.steps{grid-template-columns:1fr}.grid-2{grid-template-columns:1fr}footer{grid-template-columns:1fr 1fr}.nav-contact{display:none}}
@media(max-width:600px){.section{padding:68px 0}.hero{min-height:auto;padding:74px 0 52px}.hero-actions{flex-direction:column;align-items:stretch}.stat-stack{grid-template-columns:1fr}.stat{border-right:0}.pillars{grid-template-columns:1fr}.field-row{grid-template-columns:1fr}.assessment-body{padding:28px 22px 32px}.assessment-head{padding:22px 22px 0}.pillar-results{grid-template-columns:1fr}.question-text{font-size:19px}.display{font-size:64px}.headline{font-size:48px}footer{grid-template-columns:1fr}.footer-bottom{grid-column:1}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}

/* case studies */
.case-stat-grid{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.case-stat-grid .stat{background:var(--cream);border-right:1px solid var(--stone);border-bottom:0}.case-stat-grid .stat:last-child{border-right:0}.case-dark-link{color:var(--cream);border-color:rgba(255,255,255,.45)}.case-dark-link:hover{border-color:var(--cream);color:var(--cream)}@media(max-width:800px){.case-stat-grid{grid-template-columns:1fr 1fr}.case-stat-grid .stat:nth-child(2){border-right:0}.case-stat-grid .stat:nth-child(-n+2){border-bottom:1px solid var(--stone)}}@media(max-width:520px){.case-stat-grid{grid-template-columns:1fr}.case-stat-grid .stat{border-right:0;border-bottom:1px solid var(--stone)!important}.case-stat-grid .stat:last-child{border-bottom:0!important}}

.case-link{display:inline-flex;margin-top:18px;font:500 10px 'Barlow Condensed',sans-serif;text-transform:uppercase;letter-spacing:.11em;color:var(--green)}.case-link:hover{text-decoration:underline}

/* SEO/AEO normalization additions */
.answer-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}.answer-card{background:var(--cream);padding:30px}.answer-card h3{font:28px/1.05 'Barlow Condensed',sans-serif;margin:0 0 10px;text-transform:none}.answer-card p{margin:0;color:var(--body);font-size:14px}.faq{display:grid;gap:0;border-top:1px solid var(--stone)}.faq-item{padding:24px 0;border-bottom:1px solid var(--stone)}.faq-item h3{font:600 23px/1.2 'Barlow Condensed',sans-serif;margin:0 0 8px}.faq-item p{margin:0;color:var(--body);max-width:820px}.entity-link{font-weight:600;text-decoration:underline;text-decoration-color:rgba(65,110,80,.4);text-underline-offset:3px}.entity-link:hover{text-decoration-color:var(--green);color:var(--green)}.resource-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px}.a11y-label{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:900px){.answer-grid{grid-template-columns:1fr}}

/* Sites-ready visual continuity + case-study proof media */
.case-card{padding:0;overflow:hidden}.case-card-body{padding:28px 30px 32px}.case-thumb{display:block;overflow:hidden;background:var(--sage);aspect-ratio:3/2;border-bottom:1px solid var(--stone)}.case-thumb img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease}.case-card:hover .case-thumb img{transform:scale(1.025)}
.case-media{margin:0;background:var(--sage);border-bottom:1px solid var(--stone);overflow:hidden}.case-media picture{display:block;width:min(var(--max),100%);margin-inline:auto}.case-media img{width:100%;height:clamp(340px,52vw,650px);object-fit:cover}.case-media figcaption{width:min(var(--max),calc(100% - 40px));margin:10px auto 18px;font-size:12px;color:var(--body)}
@media(max-width:600px){.case-media img{height:300px}.case-card-body{padding:24px}.case-thumb{aspect-ratio:16/10}}

.brand-dot{color:var(--green)}

/* Verified migration QA repairs: preserve brand styling and prevent overflow. */
:focus-visible{outline:3px solid var(--green);outline-offset:4px}
.section-dark :focus-visible,.fit :focus-visible,.personalize-box :focus-visible{outline-color:var(--cream)}
.menu-btn{min-width:44px;min-height:44px;font-size:14px}
.site-nav{font-size:14px}.site-nav a:not(.btn){padding-block:12px}
.btn,.btn-small,.field label{font-size:14px}
.display,.headline,.card h3,.step h3,.case-title{overflow-wrap:anywhere}
.display{line-height:1.02}.headline{line-height:1.04}
.hero-grid>*,.split>*,.field-row>*,.case-stat-grid>*{min-width:0}
.assessment-body h1,.assessment-body h2{overflow-wrap:anywhere}
.assessment-nav{flex-wrap:wrap}.assessment-nav .btn{max-width:100%}
@media(max-width:900px){.site-nav{top:100%}.site-nav .nav-contact{display:block}.site-nav a:not(.btn){min-height:44px}}
@media(max-width:600px){.display{font-size:clamp(48px,14vw,64px);line-height:1.02}.headline{line-height:1.04}}

/* Jesse Umeh visual alignment: warm paper, near-black authority, quiet sage marks. */
.site-header{background:rgba(245,244,240,.96)}
.site-nav a:not(.btn):hover{color:var(--green)}
.btn{background:var(--ink);border-color:var(--ink);color:var(--cream);border-radius:9px}
.btn-light{background:var(--cream);color:var(--ink);border-color:var(--cream)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--stone)}
.section-dark .btn-ghost,.fit .btn-ghost,.personalize-box .btn-ghost{color:var(--cream);border-color:var(--cream)}
.eyebrow:before{content:"";display:inline-block;width:20px;height:2px;background:var(--green);vertical-align:middle;margin-right:9px}
.section-dark .eyebrow{color:var(--highlight)}
.display em,.headline em{color:inherit;box-shadow:inset 0 -.17em var(--highlight);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.section-dark .display em,.section-dark .headline em{color:var(--cream);box-shadow:inset 0 -.17em #416E50}
.section-dark .deck,.personalize-box p,.fit p{color:#D8D9D2}
.stat-num,.pillar-letter,.score-num{color:var(--ink)}
.card,.pillar,.step,.answer-card{background:var(--cream)}
.grid-2,.grid-3,.pillars,.steps,.answer-grid,.case-stat-grid{border-radius:20px}
.case-card .case-thumb{border-radius:20px 20px 0 0}
.assessment-card{box-shadow:0 24px 80px rgba(11,11,11,.08)}
.option:hover,.option.selected,.result-card.primary,.inline-note{background:var(--soft-highlight)}
.assessment-card,.callout,.result-card,.action{border-color:var(--stone)}
.entity-link{text-decoration-color:rgba(65,110,80,.4)}

.audience-work{display:flex;flex-direction:column;align-items:flex-start;gap:8px;margin-top:16px}